GDS 108 Design Principles

Creativity Communication Arts Illustration Annual 2014 pg. 72  Inspiration is the beset creativity.                                    This piece of graphic design was used as a title in a piece about how the Liebig Extract of Meat Company changed their sign reading "oxo" for their oxo Beef Stock Cubes to read the controls for the Playstation gaming system. At the time the PlayStation 4 was being released in the UK. The graphic design image uses the same colors as the neon lights in the photograph to the lower left and appears on a silhouette of the Liebig Company tower.

Color Harmony Rules Communication Arts July/ August 2009 Complementary: Reds and greens     These images all use different colors to create strong color harmonies. Communication Arts July/ August 2009 Monochromatic Communication Arts July/ August 2009 Triadic: Orange, green, and some purplish-blues. Communication Arts July/ August 2009 Analogous  colors with the greens and blue.

Color Inspiration Communication Arts July/August 2009 Pg. 93 I was attracted to this piece because of the slightly muted colors and the abstract of the water-like waves. This image has a somewhat analogous scheme and the yellow and blue compliment each other very well. These colors are muted but at the right side of the spectrum to still be vibrant.

Positive and Negative GD USA October 2016 Pg. 58 This artwork shows positive and negative space with the leaves being positive and the space around them the negative space. In this advertisement the leaves (positive space) stand a great deal more than if the area around then was not blank negative space. Otherwise they would be lost in the background because of the similar tones in the foreground. It also creates a sense of balance with the blank space around the tree.

Symmetry  CA Illustration Annual 57, May/June 2016, page 7 This image shows symmetry through a symmetrical balance. Although this image is not traditionally symmetrical through the leaning of both characters on the same vehicles and matching arm positions they have a sense of symmetry. This is very interesting way to use the formal elements in a creative way.

Rhythm CA Illustration Annual 57, May/June 2016, page 7 This image shows rhythm though color and shape.    This image shows rhythm through the color of the landscape and the leaves. Rhythm is also shown in the shape of the leaves that is consistent throughout the whole composition. There is also a rhythm in the shape of the men in the image, they are both of similar body type.