GDS 108 Design Principles

Balance CA Illustration Annual 57, May/June 2016, page 197.  Showing asymmetrical balance through the large rectangle and the bold circle.    This image creates asymmetrical balance by having a large rectangle that takes up a large amount of the advertisement which is then balanced through the two circles in the vertical axis of the image. By placing these circles with the smaller shape closer to the rectangle and the bold edged shape farther it creates a balance. Also, having the highest circle be bold and the rectangle narrow-lined there is a large sense of balance there.

Unity CA Illustration Annual 57, May/June 2016, page 7.  Unity through repetition, color, and proximity.    This design shows unity through the repetition of the balloons and the sun-like balloon.The monochromatic colors also largely support the unity theme. The final example is the proximity of the of the shapes all right next to each other.